🚨 New Business? Don’t Launch Without These 3 Website Essentials!

Top Tips Every Founder Needs to Know Before Hitting “Publish”

So, you’ve got a killer business idea and you're ready to launch. You’re fired up, your name is picked, maybe you've even got a logo… but your website? That’s the make-or-break moment. And I’m here to make sure it doesn’t break. 😬

If you're building your first website for your brand or business — pause. Read this. Here are the top 3 things that can make (or totally tank) your site in the eyes of your visitors.

1. Clarity Over Cute

Your homepage has one job: to instantly tell people what you do and why they should care.

💥 Not: “Empowering growth with innovative synergy.”✅ Do: “I help small businesses get found online with SEO-powered websites.”

Pro tip: Pretend your dream client lands on your homepage half-asleep, one eye open. Could they tell what you do in 3 seconds or less? If not, rewrite it.

2. Design That Doesn’t Look DIY

Yes, drag-and-drop builders are cool. But nothing screams “newbie brand” like clashing colors, 12 fonts, and a logo the size of a peanut.

💥 Not: Rainbow buttons and Comic Sans.✅ Do: Clean layout, brand-consistent colors, mobile-friendly.

Think of your site as your digital storefront. Would you shop at a store with flickering lights and a broken door? Same vibe.

3. Call to Action: Loud, Clear, and Repeated

What do you want your visitors to do? Shop now? Schedule a showing? Visit your store? Don’t make them guess. Guide them.

💥 Not: “Thanks for visiting!”✅ Do: “Browse new arrivals,” “Book a free home tour,” or “Visit us in-store today”

Rule of thumb: One clear call to action above the fold, and again after every scroll. Make it easy and obvious for them to take the next step — and make sure that step leads to a sale or a real connection.

🧠 Final Thought: Your Website Is Never ‘Done’

It’s a living, evolving part of your business. But if you start with clarity, clean design, and a call to action, you’re already ahead of 90% of new websites out there.

Need a website that actually works for your business (and doesn’t look like your cousin made it in 2009)?

👋 I design and build custom sites for startups, solo founders, and small businesses — let’s chat.